Questions and answers
First we wash the freshest organic and locally sourced produce we can find in a mixture of filtered water and organic apple cider vinegar to remove any contaminants from its journey from the field to our fridge.
It's then chopped and pressed under 12 tonnes of hydraulic pressure to extract every last drop of juicey goodness along with all the precious nutrients that usually get lost in the process of 'juicing'
Short answer: no. The spinning blade of a centrifugal juicer generates heat and exposes the fruit and vegetables to lots of oxygen which damages the enzymes and makes them deteriorate faster. By pressing the produce instead, the delicate enzymes and vitamins remain intact resulting in a nutritionally superior beverage.
Or is it? There are a couple of tricks manufacturers can do to make products last longer and both of them result in a product that is no longer considered ‘raw’ and by that we mean containing live enzymes.
Pastuerisation is a process where juice (or milk/food) is heated to a specific temperature for a short period of time to destroy or de-active enzymes and bacteria that may be harmful to those with vulnerable immune systems. Unfortunately this process also affects the good ones which severely compromises the nutrient content of the juice.
High Pressure Processing (HPP) achieves the same result as pastuerisation (kills any bugs and extends the "unopened fridge life" to up to 45 days) but uses pressure instead of heat. It requires the product to be in plastic as glass would shatter during the process. The experts say this process doesn't have much effect on the nutrient and antioxidant levels but it still kills good enzymes, changes the cell structures in the produce and renders what was once a living product lifeless. So you're getting some, but not all of the benefits you could be and it’s coming from a plastic bottle.
We keep our juice RAW which means not doing either of these things. Its fresh. Real fresh. Alive even, which means it has a short shelf life (5 days) and you need to take some care for maintaining this freshness and quality by keeping it refrigerated at all times. Don't leave it on the bench too long, it needs to stay between 2 and 4 degrees Celcius to ensure its freshness and safety.
n an effort to reduce our carbon footprint we choose to package our products in glass and we’d love your help to get as many uses out of each bottle as possible, so please, bring them back without lids to The Juicery on Arthur Street between 10am-4m Sunday/Tuesday/Thursday.
Every 10 bottles you return you’ll get a free 250ml juice to say thanks. We're still working on a way to get out of town bottles back - any ideas drop us line, but for now, try and reuse them or repurpose them a few times before putting them out for recycling.
We work as much as possible with organic, local and seasonal ingredients to offer a juice that is as pure as the earth offered. And it's not a cop out - we’d love to be 100% certified organic but with our country’s erratic weather it’s just not possible. We'd have to give up pineapple, ginger and turmeric to be 100% organic and local and we'd rather keep these delicious ingredients in the range!
We choose spray free when organic isn't available and each ingredient is categorised so that you can make an informed decision when choosing what to buy.
Because we don't use any stabilisers and fruit and vegetables contain a lot of water. The sediment is the nutrients, vitamins, minerals and a little bit of fibre and they are naturally heavier, so sink to the bottom when the juice sits for a while. Just give it a good shake before you drink it.
We're glad you asked, because we know our juice is a bit more expensive than the average.
We've tried to price our juices so that they can be accessible to everyone but running a sustainable responsible business isn't cheap. We use organic, locally grown ingredients and choose glass bottles, both of which are a little pricier than their alternatives. We also press to order to minimise waste which means our system is a little more complex and labour intensive.
But we are confident it's money well spent. Good food and good drink is an investment for your health. And we think sustainable business practice is essential for the health of our planet.
The highly processed “fruit juices” you’ll find on the shelf at the supermarket barely resemble the fruit they used to be. Concentrated and reconstituted with water and sometimes, extra sugar, these beverages offer little to no nutritional benefit and are as good for you as a bottle of fizz, so yes, you could say some juice is bad for you.
The Brothers Coldpress on the other hand is unprocessed and contains the enzymes, nutrients and antioxidants you would get if you ate the fruit itself - along with naturally occurring simple sugars, so in moderation, you can feel good about drinking our juice.
Of course some fruit has more naturally occurring sugars than others, so if you're trying to reduce your overall sugar intake, we recommend choosing Hulk, Easy Greens or Superman which contain less than the others in the range.
You like to eat your broccoli fresh right? Juice is no different - keep it chilled and its good for around 7 days from press date.
The nutrient content starts to diminish as oxygen is exposed to anything fresh. Our juice is best before the 7th day to make the most of all that goodness. Some juices may last longer - it depends how cold they're kept and how often they're opened.
Of course like anything fresh there comes a point where food safety is an issue, if in doubt smell your juice - if its spoiled and unsafe to drink you'll be able to smell it right away, and they may fizz when they're opened. And if you are pregnant or have a compromised immune system, please check with a health professional before drinking unpasteurised products.
There's no substitute for real food, and we definitely do not recommend giving up food for juice forever! But, by all means give your digestive system a rest from time to time and have a drink instead of your usual breakfast or lunch. Or a juice when you'd normally reach for an afternoon sweet treat.